Choosing your diamond shape

Choosing your diamond shape

DIAMOND SHAPE – which shape will you choose and what does it say about you?

Virtually all diamond cuts sold for use in jewellery are one of ten round or fancy diamond shapes. The most popular diamond shapes are

Round Diamond

The round cut  is the most popular diamond shape, representing approximately 75% of all diamonds sold. Due to the mechanics of its shape, the round diamond is generally superior to fancy shapes at the proper reflection of light, maximizing potential brightness. Its wearer has a classic, fuss-free approach to style. You don’t bend to trends; you know what transcends the seasons, and have confidence in your own tastes.

Princess Cut 

First created in 1980, is the most popular fancy shape, especially for engagement rings. Like round cut diamonds, princess cut diamonds are a good choice for their flexibility in working in almost any style of ring. If you wear a princess cut  engagement ring, you love a mix of tradition and change. A modern thinker with respect for the past, you embrace different influences for a well-rounded world-view.

Oval Diamonds

Because the oval diamond is a modified brilliant cut (like virtually all round cut diamonds), the two diamond shapes possess a similar fire and brilliance. However, oval cut diamonds have the added advantage of an elongated shape, which can create the illusion of greater size. A sophisticated choice for brides who value elegance but are looking for something a bit more unique.

Marquise cut 

The marquise cut  is  football-shaped but because the marquise diamond is long and narrow, it can also create the illusion of greater size. Carat for carat, the marquise diamond has one of the largest surface areas of any diamond shape, making it a good choice when trying to maximize perceived size.Its elongated shape lengthens the ring finger, while its history will inspire those with a love for romance. King Louis XIV of France requested a new diamond cut for the woman he loved, and the fancy cut was born.

Pear shape


The  pear shaped diamond is a combination of a round and a marquise shape, with a tapered point on one end. Ideally, a pear shaped diamond should possess excellent or very good symmetry. This is for women who mean it when they say they want to stand out.


Cushion Cut

The cushion cut diamond combines a square cut with rounded corners, much like a pillow . This classic cut has been around for almost 200 years. If you wear a cushion cut, you’re romantic and elegant, with a love of vintage luxury.

Emerald Cut

The unique look of the emerald cut diamond is due to the step cuts of its pavilion and its large, open table. Emerald cuts produce a hall-of-mirrors effect, with the interplay of light and dark planes. Dramatic and distinctive, an emerald cut engagement ring is for a woman with confidence and an appreciation for vintage design.


Asscher Cut 

The asscher cut diamond was first produced in 1902 by the Asscher Brothers of Holland, an is a forerunner to the emerald cut. The asscher cut is similar to the emerald cut, but in a square shape with larger step facets and  a higher crown. This combination often produces more brilliance than the emerald cut.n recent years its popularity has soared, and it is now seen as a pick for women in the know. Beloved by Hollywood, the asscher cut has adorned such iconic figures as Elizabeth Taylor and Gwyneth Paltrow. If you opt for an asscher cut, you have a keen eye for style. You want to stand out from the crowd with an engagement ring that will attract lots of admiration.

Radiant cut

The radiant cut is the first rectangular cut to have a complete brilliant cut facet pattern applied to both the crown and pavilion, creating a vibrant and lively diamond. The modified square shape is a nice bridge between a cushion and a princess cut, and for that reason looks beautiful set with both rounded or square cornered diamonds.This is for those who want that traditional sparkle but don’t want to veer too far from the classics.

Heart shaped

The heart shaped diamond is a unique and unmistakable symbol of love, popular in solitaire pendants as well as rings. Heart shaped diamonds less than .50 carats may not be a good choice, since the heart shape is more difficult to perceive in smaller diamonds, especially after they are set in prongs. A definite choice for the dreamy and sentimental.